Category: nonfiction
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There is a hole in my product
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Why uncertainty and indecision are natural in the new product development process
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Limited only by your imagination
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Why an apparently simple marketing phrase can completely fail to market your product.
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Hippocratic Oath for Product Managers
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If Harvard MBAs have started taking an oath to ‘serve the greater good’ isn’t it time that Product Managers jumped on the bandwagon?
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The road to salvation for “Pants 2 You”
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How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
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“Pants 2 You” is a poor customer message
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Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
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The art of writing very little
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A picture may be worth a thousand words, but how do you describe it in just 30?
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