Category: nonfiction

  • Cold-Cuppa Checklists

    Cold-Cuppa Checklists

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    chris

    Book review of Atul Gawande’s ‘The Checklist Manifesto’

  • New Revenues from Existing Technology

    New Revenues from Existing Technology

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    chris

    effectivus helps client develop win-win partnerships

  • Segmenting Storm

    Segmenting Storm

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    chris

    How user interviews led to a new segmentation of a market.

  • Authoritarian leadership and innovation

    Authoritarian leadership and innovation

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    chris

    What has Korean Air flight 801 got to do with creativity and innovation in your company?

  • Mari case study

    Mari case study

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    chris

    Getting into the detail of how a product really meets a customer’s needs.

  • Mind the creative minds

    Mind the creative minds

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    chris

    Why some businesses are scared of creativity and why they need to embrace it fully.

  • Powerful liars

    Powerful liars

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    chris

    Powerful people make better liars. I wonder if the same goes for organisations?

  • Skin deep customer focus

    Skin deep customer focus

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    chris

    Is your customer focus two faced?

  • A Sense of Perspective

    A Sense of Perspective

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    chris

    The benefits, or otherwise, of having an intimate knowledge of an industry.

  • Magic Marketing

    Magic Marketing

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    chris

    How to entertain your trade show stand visitors and completely fail to deliver your message.