Category: nonfiction
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Make the tough stuff look simple
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How technologies, like special effects and small children, should hide their light under a bushel.
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Effectivus’s predictions for 2010’s technology products
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Effectivus gets to be a grumpy damp squib ‘cos he didn’t get to go to Vegas
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A (very) long adoption curve
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How some technologies, however appealing, appear to take forever to be adopted by consumers.
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The devil in the detail of product design
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How often is your use of a product frustrated by some little detail?





