Tag: imagine

  • On the Spot

    On the Spot

    Short story submitted to the Mogford Prize 2020 Chef stands grandly and full-bodied in the middle of his domain, his kitchen. Smoothing the crisply starched linen over his ample frame, tweaking his moustache and adjusting, again, his high pleated toque. The kitchen door bursts open and the waiter scurries in.…

  • Future Proof Products

    Future Proof Products

    How the Hoover Keymatic was created and sold to solve tomorrows problems

  • Projecting simplicity

    Projecting simplicity

    Strategy models and frameworks hide the complexity that we wrestled with