Author: chris

Marketing Metaphoria

August 9, 2010

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chris

Book review and thoughts on connecting to customers
Seeing the future comes [un]naturally

August 4, 2010

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chris

Dispelling two myths of scenario planning
The Product Manager’s Toolkit

July 2, 2010

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chris

Book review gets robust criticism from author
Cold-Cuppa Checklists

June 25, 2010

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chris

Book review of Atul Gawande’s ‘The Checklist Manifesto’
New Revenues from Existing Technology

June 17, 2010

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chris

effectivus helps client develop win-win partnerships
Segmenting Storm

June 15, 2010

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chris

How user interviews led to a new segmentation of a market.
Authoritarian leadership and innovation

June 10, 2010

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chris

What has Korean Air flight 801 got to do with creativity and innovation in your company?
Mari case study

June 7, 2010

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chris

Getting into the detail of how a product really meets a customer’s needs.
Mind the creative minds

June 2, 2010

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chris

Why some businesses are scared of creativity and why they need to embrace it fully.
Powerful liars

May 24, 2010

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chris

Powerful people make better liars. I wonder if the same goes for organisations?