Author: chris
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A Sense of Perspective
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The benefits, or otherwise, of having an intimate knowledge of an industry.
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Magic Marketing
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How to entertain your trade show stand visitors and completely fail to deliver your message.
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How the iPad could change the world
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Is there an industry the iPad could wipe out at a (touch sensitive) stroke?
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The Early Adopter Gullibility Curve
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What does the mythical kill switch tell us about consumer adoption?
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Barriers to adoption
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Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption