Category: inform

  • Adoption and e-books

    Adoption and e-books

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    chris

    Adoption is a lot more tricky than we like to think

  • Harry Potter and the Half-Baked Colour Palette

    Harry Potter and the Half-Baked Colour Palette

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    chris

    Why, after HD and 3D our televisions need HDR

  • Influence

    Influence

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    chris

    Gain it, use it, spot it and defend against it.

  • Marketing Metaphoria

    Marketing Metaphoria

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    chris

    Book review and thoughts on connecting to customers

  • Mari case study

    Mari case study

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    chris

    Getting into the detail of how a product really meets a customer’s needs.

  • Powerful liars

    Powerful liars

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    chris

    Powerful people make better liars. I wonder if the same goes for organisations?

  • Magic Marketing

    Magic Marketing

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    chris

    How to entertain your trade show stand visitors and completely fail to deliver your message.

  • Steamed FUD

    Steamed FUD

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    chris

    A product marketing guide to Fear, Uncertainty and Doubt

  • The Early Adopter Gullibility Curve

    The Early Adopter Gullibility Curve

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    chris

    What does the mythical kill switch tell us about consumer adoption?

  • Pricing

    Pricing

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    chris

    An effectivus view on seven pricing strategies