Category: inform

  • Apple differentiates the iPad

    Apple differentiates the iPad

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    You can take a feature too far.

  • Rotten to the core?

    Rotten to the core?

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    Is Apple about to breach its psychological customer contract?

  • Invideate

    Invideate

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    The act of planting a graphic image in someone else’s mind without warning

  • Great demos

    Great demos

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    Giving a good demo is more than taking the audience through the features

  • Limited only by your imagination

    Limited only by your imagination

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    Why an apparently simple marketing phrase can completely fail to market your product.

  • The road to salvation for “Pants 2 You”

    The road to salvation for “Pants 2 You”

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    How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.

  • “Pants 2 You” is a poor customer message

    “Pants 2 You” is a poor customer message

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    Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.

  • The art of writing very little

    The art of writing very little

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    A picture may be worth a thousand words, but how do you describe it in just 30?

  • Tell me a story

    Tell me a story

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    Customer stories that get your team into the mind of the customer

  • Just tell me what you do…

    Just tell me what you do…

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    How tradeshow messaging gets lost in the hullabaloo.