Category: inform
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Limited only by your imagination
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Why an apparently simple marketing phrase can completely fail to market your product.
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The road to salvation for “Pants 2 You”
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How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.
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“Pants 2 You” is a poor customer message
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Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
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The art of writing very little
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A picture may be worth a thousand words, but how do you describe it in just 30?
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