Tag: marketing

  • Taxing Brands

    Taxing Brands

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    chris

    Do your tax lawyers and brand marketers agree strategy?

  • Influence

    Influence

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    chris

    Gain it, use it, spot it and defend against it.

  • Segmenting Storm

    Segmenting Storm

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    chris

    How user interviews led to a new segmentation of a market.

  • Mari case study

    Mari case study

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    chris

    Getting into the detail of how a product really meets a customer’s needs.

  • Powerful liars

    Powerful liars

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    chris

    Powerful people make better liars. I wonder if the same goes for organisations?

  • Magic Marketing

    Magic Marketing

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    chris

    How to entertain your trade show stand visitors and completely fail to deliver your message.

  • Steamed FUD

    Steamed FUD

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    chris

    A product marketing guide to Fear, Uncertainty and Doubt

  • Pricing

    Pricing

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    chris

    An effectivus view on seven pricing strategies

  • Barriers to adoption

    Barriers to adoption

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    chris

    Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption

  • What the Dog Saw

    What the Dog Saw

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    chris

    A review of Malcolm Gladwell’s book