Tag: marketing

  • Santa’s Hype Cycle

    Santa’s Hype Cycle

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    chris

    A seasonal cautionary fairytale for technology companies in five lessons

  • Rotten to the core?

    Rotten to the core?

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    chris

    Is Apple about to breach its psychological customer contract?

  • Invideate

    Invideate

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    chris

    The act of planting a graphic image in someone else’s mind without warning

  • Great demos

    Great demos

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    chris

    Giving a good demo is more than taking the audience through the features

  • Limited only by your imagination

    Limited only by your imagination

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    chris

    Why an apparently simple marketing phrase can completely fail to market your product.

  • The art of writing very little

    The art of writing very little

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    chris

    A picture may be worth a thousand words, but how do you describe it in just 30?

  • Just tell me what you do…

    Just tell me what you do…

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    chris

    How tradeshow messaging gets lost in the hullabaloo.