Tag: product marketing

  • Why Autonomous Vehicles Will Never Live up to the Promise

    Why Autonomous Vehicles Will Never Live up to the Promise

    •

    chris

    The problem of 99% products and what to do about it.

  • Who’s your hero, David Bowie?

    Who’s your hero, David Bowie?

    •

    chris

    Who’s your hero Mr Product Manager?

  • Influence

    Influence

    •

    chris

    Gain it, use it, spot it and defend against it.

  • Preposterous procurement

    Preposterous procurement

    •

    chris

    Does the procurement process block innovation and competition?

  • Marketing Metaphoria

    Marketing Metaphoria

    •

    chris

    Book review and thoughts on connecting to customers

  • Powerful liars

    Powerful liars

    •

    chris

    Powerful people make better liars. I wonder if the same goes for organisations?

  • Magic Marketing

    Magic Marketing

    •

    chris

    How to entertain your trade show stand visitors and completely fail to deliver your message.

  • Santa’s Hype Cycle

    Santa’s Hype Cycle

    •

    chris

    A seasonal cautionary fairytale for technology companies in five lessons

  • Invideate

    Invideate

    •

    chris

    The act of planting a graphic image in someone else’s mind without warning

  • Great demos

    Great demos

    •

    chris

    Giving a good demo is more than taking the audience through the features