Tag: product marketing
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“Pants 2 You” is a poor customer message
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Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.
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The Secret of Good Marketing? Give Something Back!
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…or how a lesson from viral marketing could improve all our collateral.
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What Does Your Product Really Do?
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The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do